Copywriting

Good copy, be it for advertising, sales literature, a company brochure or website is clear, concise, creative and, more importantly, effective. We work with web designers, graphic designers and web optimisation specialists, as well as directly with clients to produce effective marketing copy that gets results.

Keyword Rich Content
We write extensively for the web, producing keyword rich content to enable a website to be found in search engine rankings.

Website content must appeal to two very different visitors:-
• The “spider” is the tool used by search engines such as Google, MSN, Alta Vista etc, to look at all the websites available and choose those most relevant to the search term you have entered.
• The human visitor is the person who has found your site and wants to know more about your company.

The spider and the human being read website content in very different ways, and it is imperative that your site is attractive to both.

We produce website content that is appealing to both sets of visitors. Not only is the site found by the spider, but it also elicits the required response in the human visitor, be that to read more, send an email, ring with an enquiry or click a “buy now” button.

Marketing Copywriting
In addition to websites, we write copy for, well, any type of marketing communication that contains words! That might be:
• Sales literature
• Brochures
• Advertisements
• Reports
• Presentations
• Magazine articles
• Case studies
• Company profiles
• Technical articles
• And more

Our experience is wide and includes consumer goods, industrial products, business services and niche markets.

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