Reader Surveys

Magazine readers hold a wealth of information that can inform strategy in a number of areas: marketing, editorial, online, advertising sales etc.

We offer reader surveys as a standalone service or as part of a wider subscriptions marketing strategy.  We will:-

• Discuss with the client the objectives of the survey
• Write a questionnaire to achieve these objectives
• If required, arrange for the design and print of a paper questionnaire
• Make the questionnaire available online using the latest online survey software
• Data input any paper responses
• Analyse the results and present a detailed report

We take great care to write our questionnaires to not only ensure that the client obtains the required information, but also to encourage response from readers.  And our sophisticated software allows “cross tabulation” of results, providing a detailed view of answers by different customer groups; we provide intelligence not just information.