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Reader SurveysRegular reader surveys provide an invaluable insight in to readers’ likes and dislikes plus a clear view of how they perceive your brand and how they would like to see the magazine develop. Results can be fed in to the editorial development plan, and key profile information utilised in media packs and for the purpose of identifying other potential readers. Surveys can be integrated both on-line and off-line to ensure that you achieve the maximum level of response. Results can be presented in a cross-tabular format to provide a detailed view of answers by different customer groups. |